Real Time Advertising for Sports & Entertainment


Unique software solutions for optimizing your booking, playouts and orchestrating your inventory.


We open sports and entertainment for the first time for realtime advertising.
With our partner Qvest we enable international playouts and virtual advertising.


First programmatic and campaign-based real-time booking in sports and entertainment.

Cross media campaigning is key


We are an advertisment-tech company that concentrates on digital marketing of sports- and entertainment, SaaS (Software-as-a-Service) and the operation of digital ad panels in stadiums.

We want to take your brand to stadiums, on concerts and to gaming-streams. We are convinced that exciting brands need visibility to be perceived as strong trademarks.

For brands and media agencies, we provide our T4S-Desk as a booking platform for campaign related advertisment booking: flexible, short-termed and scalable.

Buy in a blink of an eye and play automated – from anywhere to your specific target group in an emotional environment.

It only gets better: We keep you up to date on latest trends, events and special offers, that will give your media strategy the little extra. Still not convinced? Trade4Sports collaborates with over 60 rightsholders within Germany to grant you and your brand access to even more creative planning possibilities within the exciting world of sports and entertainment. Not only national or regional but increasingly international as well.


flexible, short-termed, scalable

100% Brand Safe and non-skippable

DOOH Sports & Events

Transforming complexity to flexibility


In addition, we deliver LED perimeterboard as hardware systems to your arena with the help of our partner shareholder Qvest. As a pioneer, Trade4Sports offers a complete end-to-end system for rightsholders. We make virtual ad-booking in sports and entertainment fast, flexible and scalable – from anywhere around the globe.

From the marketing technology onto the digital banner to the yield optimization – we think of your ever-changing challenges on a daily basis. daily to remain future-proof together.

The operational system of sports & entertainment

Our T4S Marketing Cloud is the perfect fit for all rights holders: Digitalized and automated booking as well as management of your LED-perimeterboards. The end-to-end Software-as-a-Service-Solution supports ad-inventory management, playlist editing, up to the playout on the Digital Sports and/or Entertainment Screen. Our software solution enables rightsholders to manage their inventory faster, more easily and efficiently, make it available for selected customers and media agencies within the T4S supply tool and T4S Desk to develop cross-media planning in order to gain access to new budgets.


Individual dashboards with real-time capacity status of your inventory.


Playout and booking in realtime within the game action. We enable situational marketing.


All files of your customers go through an automated tech-check
Individual and customized to meet your systems and requirements.

Full Service

Full service AdTech provider with over 20 years of technical, software and marketing expertise.


Unique software solutions to optimizing of booking, playout and orchestrating of the stadium inventory.


Our SaaS trims internal processes and reduces your and your colleagues’ workload – we promise!

API & more

The leading system for rights holders with API to CRM for an optimized data transfer.

Virtual & programmatic

The innovative software solution for the trend within the sports and entertainment industry virtual advertising and programmatic marketing.


We have playout reports for you and your customers – also in real-time.

Advisory Board

Marco Klewenhagen

Founder & Publisher Sponsors

“The innovative, cloud-based solution by Trade4Sports initiates a new evolutionary step in sports marketing. This technology enables clubs and leagues to simply offer their advertisement inventory to customers around the world.”

Peter Nöthen

CEO RSBG ICT, CEO/Founder Qvest Group GmbH, CEO RSBG Ventures

“Through the partnership with Trade4Sports we expand the highly interesting field of programmatic sports marketing (together). Qvest’s technology expertise will facilitate a high innovation potential. For internationalizing Trade4Sport’s services we also possess relevant market access so that the global Qvest headquarters can serve as client hubs.”

Ralf Reichert

Co-Founder ESL

“In times in which one can order and manage anything – and I mean truly anything – digitally, it is an imperative that sponsoring is digitally bookable in all its shapes and colors. The technological way of Trade4Sports to do so in a sports environment in cooperation with media agencies is an important and logical step.”

Axel Hellmann

Board of Eintracht Frankfurt

“Automated, real-time ready, acting situationally – these are the core concepts of sports marketing of the future. The “T4S Marketing Cloud” from Trade4Sports is based precisely on these topics and thus raises sports marketing to a new and currently unique level, which will give the entire industry a lot of impetus.”


A Strong Partner

With our shareholder Qvest, we didn’t only find the best partner for us, but especially for our international rights holders. Together we bundle our strengths and expertise from the automated ad marketing with worldwide innovative technology, the understanding of digital processes and the needs of the industry.

Our Software-as-a-Service-solution includes different building blocks / components, that will make every day work easy. These are individually bookable and configurable. Seems too good to be true? Arrange a meeting with us so we can show you more of our software.

Marketed programmatically, inventoried online, played out in real-time through cloud technology: Qvest and Trade4Sports have signed a strategic partnership for the realization of new marketing solutions in sports and entertainment, effective from the 1st of January 2022. Together the two companies bundle their specific expertise in technology-focused sports- and entertainment marketing. In result of this solidarity the Qvest takes a 33 percent share in Trade4Sports GmbH.

You can get in touch with us here

You may address your sales questions to me.
Nicholas von Brauchitsch
You are a rightsholder? Contact me.
Lea Strippel
Senior Partnership Management
All other topics and questions go to our support.
Best Support
Head of Happiness

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